The AP4CA social media campaign aimed to significantly raise awareness of the importance of considering climate change amongst conservative voters in districts (marginal seats) around Australia, leading up to the Federal election.
As part of this program, they were looking to develop highly engaging content to activate the audience and generate clear engagement behaviours on the platform; such as shares, reactions, comments, and time spent with the content.
Moving into the in the middle of year, AP4CA wanted to update their Strategy Booklet. This publication needed to encompass their mission and vision, while shining light on the impact they have had throughout their years of community involvement and climate advocacy.
